Just as your individual signature identifies who you are as a person, your logo should accurately identify your business. It’s the visual tool that customers will use to make their first impression of your company and you definitely want that first impression to be a good one. In order to successfully promote your business, you can not afford to overlook the importance of a well designed logo. A professional designer has the artistic ability to create a unique image specific to your company.
A simple approach is usually the best approach, but it is imperative to have the proper balance of colors and/or shapes. Your logo is a very important statement of who you are, because it will become your identity. It’s how your customers will recognize and characterize you. Equally important as the design of your logo, is the use of your logo. Are you fun or serious? Are you innovative or traditional? Do you wear boxers or briefs?
Your logo is more than just ink on paper or pixels on a website, it’s the signature of your business.