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Author: ephyra

Poor snail mail. Once the darling of anyone trying to sell anything, it's now paired with the image of a garden grub hauling a sack of junk no one reads. Sourced through Scoop.it from: www.cpbj.com We've been saying it for a while now, direct mail can make...

From Airbnb to Snapchat, companies are racing to create sleek, name-free logos that are still instantly recognizable. Sourced through Scoop.it from: www.wired.com With all the various environments your brand has to survive in these days, it might be time to shed the fat and get lean. Does...

Some apps are popular because they’re useful or solve a problem. Others are popular because they’re the Kardashians of apps: they’re famous for being famous. Everyone else is using them, or because they have a big budget and “growth hackers” on staff tasked with building...

Responsive web design (RWD) involves a collection of sophisticated techniques which allows your website to adapt to any screen size by rendering the content in an easily readable and navigable form.… - Sourced through Scoop.it from: www.business2community.com In the wake of Google's recent Mobilegeddon, responsive design and...

The design of a website’s navigation can make or break an experience. By ensuring that the navigational structure is clear and easy-to-use, you encourage visitors to spend some time on a site and you help direct them to the content or features that are important...

According to a recent report, 77 percent of marketing automation users use it in place of an email marketing tool. The reason is clear. Sourced through Scoop.it from: venturebeat.com Evolve or die …   The average email open rate is 22.87 percent and the average click-through rate is a...

Those web pages that stop you getting to the information you really want in favor of asking you to Download An App are deeply annoying. Sourced through Scoop.it from: gizmodo.com The key take away here is "remove friction and make the mobile web more useful" See on Scoop.it...

[vc_row][vc_column width="1/1"][vc_column_text]A few weeks ago Google unleashed its latest algorithm, nicknamed Mobilegeddon, that impacted a vast majority of websites. Here’s why. As of April 21, 2015, websites that are not mobile-friendly will lose their ranking in mobile searches, resulting in substantially less traffic. Like many past...