Ephyra Group | ephyra
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Author: ephyra

People only read word-by-word on the web when they are really interested in the content. They usually skim the pages looking for highlighted keywords, meaningful headings, short paragraphs and scannable lists. Since they’re in a hurry to find the very piece of information they’re looking for, they’ll...

Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration. Source: www.underconsideration.com For the scotch fans out there! The Glenlivet unveils a simple yet effective logo update that incorporates the iconic bridge that passes over the Livet river in the distillery's estate. The sketches...

You’ve probably heard plenty of horror stories about security problems involving WordPress sites (such as this one and this one), and they may have gotten you worried. The truth is, we could all implement additional measures for securing our WordPress installs. Here are five things you can do today...

Ephyra Group is excited to officially unveil the new look of our virtual home! We invite you to explore our new features and learn more about our team and the wonderful clients we proudly serve. But before you dive off to scope things out, we...

John Maeda has delivered the data to prove it: Design is more integral to good business than ever before. Source: www.wired.com During SXSW, Maeda presented his inaugural Design in Tech Report. “I wanted to connect the worlds of design, technology, and business together, so that people wouldn’t see them as...

Can I let you in on a secret? Typing two spaces after a period is totally, completely, utterly, and inarguably wrong. And yet people who use two spaces are everywhere, their ugly error crossing every social boundary of class, education, and taste.* You'd expect,...

Selling cheese isn’t exactly sexy, but that doesn’t mean you can’t create a powerful brand that connects with your customers. Just look at one Ephyra Group client, the York Valley Cheese Company who is on track to becoming a fierce competitor to a longstanding American...

What’s the hook? Simply join us in Harrisburg on October 2 for our “Branding Your Startup or Small Business” seminar! There is absolutely no cost to attend and in return you’ll receive invaluable business branding advice and lots of free goodies. Seriously, how could you...

This is a great example of how even small businesses can benefit from an internal alignment approach to branding. Without internal alignment, most any time and money spent on outward-bound marketing is wasted....