According to a recent report, 77 percent of marketing automation users use it in place of an email marketing tool. The reason is clear. Sourced through Scoop.it from: venturebeat.com Evolve or die … The average email open rate is 22.87 percent and the average click-through rate is a...
Those web pages that stop you getting to the information you really want in favor of asking you to Download An App are deeply annoying. Sourced through Scoop.it from: gizmodo.com The key take away here is "remove friction and make the mobile web more useful" See on Scoop.it...
When Content Worx, a firm who provides innovative publishing, design and marketing services to associations and non-profit organizations, was hired to create a new publication and matching website for their client, the US Green Building Council (USGBC), they knew exactly who to team up with...
[vc_row][vc_column width="1/1"][vc_column_text]A few weeks ago Google unleashed its latest algorithm, nicknamed Mobilegeddon, that impacted a vast majority of websites. Here’s why. As of April 21, 2015, websites that are not mobile-friendly will lose their ranking in mobile searches, resulting in substantially less traffic. Like many past...
People only read word-by-word on the web when they are really interested in the content. They usually skim the pages looking for highlighted keywords, meaningful headings, short paragraphs and scannable lists. Since they’re in a hurry to find the very piece of information they’re looking for, they’ll...
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration. Source: www.underconsideration.com For the scotch fans out there! The Glenlivet unveils a simple yet effective logo update that incorporates the iconic bridge that passes over the Livet river in the distillery's estate. The sketches...