"Conventional responsive web design allows marketers to optimize a site's content and design across different devices," said Brian Powley, global president at iCrossing. "ResponsiveAi takes it one step further by responding directly to an individual consumer, and giving marketers the power to deliver the right...
This is a great example of how even small businesses can benefit from an internal alignment approach to branding. Without internal alignment, most any time and money spent on outward-bound marketing is wasted....
Step 1 of building a great brand: Create a great name! Here’s a great article outlining some do’s and don’ts when choosing a name for your business. “A good name has layers of meaning and association, evokes emotion and is easy to pronounce.”...
More news for the conversion junkies! Facebook yesterday announced that it's going to "reduce click-baiting headlines." That is, it's going to give less relevance to posts with headlines like "10 Money-Saving Ways...
We’ve been doing research on this for awhile now, and direct mail is proving to be more effective than email marketing these days, especially with younger audiences (18-25). Where people can setup filters or easily delete marketing email, they can’t do the same with their...
Facebook announced recently that it will end the process known as the like gate, where users would have to like a page to enter a contest or receive more points in a game....