Ephyra Group | Blog
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Blog

In the fall of 2013 we were approached by a long time friend to participate in the BF TechCelerator, an entrepreneurial training program developed by Ben Franklin Technology Partners and the Capital Region Economic Development Corporation (CREDC). ...

To advertise is to inform. To inform is to increase interest. And with interest, you can persuade and influence an action, like making a purchase. Whether your advertising space is small or large, there are several key elements to keep in mind in order to create...

Our creative director Matt Sweitzer, was tasked to create a custom illustration style for their quarterly publication. These illustrations were a big hit with the publication team at the American Society of Health-System Pharmacists (ASHP), and their membership that we were contracted to produce over...

The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is...