Myth #1: People read on the web – UX Myths
People only read word-by-word on the web when they are really interested in the content. They usually skim the pages looking for highlighted keywords, meaningful...
13 April, 2015
Our Blog
Brand New: New Logo for The Glenlivet by SomeOne
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration. Source: www.underconsideration.com For the scotch fans out there! The Glenlivet unveils a...
10 April, 2015
Your WordPress Security is Horrible – Here’s How to Fix It
You’ve probably heard plenty of horror stories about security problems involving WordPress sites (such as this one and this one), and they may have gotten you...
31 March, 2015
Ephyra Group Unveils New Website Design
Ephyra Group is excited to officially unveil the new look of our virtual home! We invite you to explore our new features and...
30 March, 2015
Take It From an Expert: Design Is More Important Than Ever
John Maeda has delivered the data to prove it: Design is more integral to good business than ever before. Source: www.wired.com During SXSW, Maeda presented his inaugural...
24 March, 2015
Type Crimes and Misdemeanors: Stop using two spaces after a period!
Can I let you in on a secret? Typing two spaces after a period is totally, completely, utterly, and inarguably wrong. And yet...
10 November, 2014
Branding Success Story: Squeeky Cheese is a Hit!
Selling cheese isn’t exactly sexy, but that doesn’t mean you can’t create a powerful brand that connects with your customers. Just look at...
13 October, 2014
Branding Your Startup or Small Business
What’s the hook? Simply join us in Harrisburg on October 2 for our “Branding Your Startup or Small Business” seminar! There is absolutely...
18 September, 2014
iCrossing Introduces ResponsiveAi, a Breakthrough Web Design Tool That Serves Site Content Based on Audience Profiles
"Conventional responsive web design allows marketers to optimize a site's content and design across different devices," said Brian Powley, global president at iCrossing....
18 September, 2014
Branding & Conversion: Lessons From A Local Mechanic
This is a great example of how even small businesses can benefit from an internal alignment approach to branding. Without internal alignment, most...
11 September, 2014