18 Sep Branding Your Startup or Small Business
Let us make you an offer you cannot refuse…
FREE lunch, FREE business branding advice, And a chance to win a FREE iPad!
What’s the hook? Simply join us in Harrisburg on October 2 for our “Branding Your Startup or Small Business” seminar! There is absolutely no cost to attend and in return you’ll receive invaluable business branding advice and lots of free goodies. Seriously, how could you say no?
Join us for a discussion on how effective branding and consistency of style reflects and projects the core values and key differentiators of your business or idea.
When: October 2, 2014 from 11:30 AM till 1:30 PM
Where: Harrisburg University Board Room – 14th floor
LUNCH WILL BE SERVED at this EVENT
Who is Ephyra Group?
Ephyra Group is a full-service marketing and design agency that specializes in helping businesses leverage the power of data analytics, user psychology and great design as part of an integrated marketing solution. We help you align your verbal, visual, internal and external communications so that they work together to support your business strategies as a whole.
With nearly 50 years of combined experience, our team offers a comprehensive selection of creative services specifically tailored to innovative businesses who want to improve their internal alignment and brand power. We act as your strategic partner and provide you with the same level of accessibility and personal attention as having your very own in-house marketing team.
What we’ll be covering during the event.
For startups and small businesses, branding is often pushed to the sidelines for other considerations, such as funding and product development. This could be a critical mistake, early branding of startups can be a contributing factor to success and securing investors.
It's the quickest way for your emerging company to express what it is and what it can offer.
Everyone throws around the term “branding,” but do you truly understand what that means exactly? Some people think branding is comparable to positioning, but it’s actually different. Positioning is a fluid concept, you can position yourself at different times in different markets as different things. Branding is more solid– it’s about establishing and following standards because if you don’t follow those standards you lose recognition and people won’t remember you.
Branding solidifies your direction and connects the points in the intangible ways about describing your business, its energy, its advantages. Lack of branding for a new business can make it difficult for people to grasp why it exists in the first place.
The quality of your branding can mean the difference between success or failure. It can be that simple!
- Benefits of Branding
- Basic Building blocks
- Do’s and Dont’s of creating your brand
- Promoting your brand
- Why do some brands fail?