Branding is more than just a logo… A company uses a logo to identify itself in the same way an individual uses a signature. However, a logo is not a company’s identity any more than a signature is a person’s identity. A logo is the entry point to the public’s view of a company, it’s usually the first impression the company makes, which is why its design is so important. A well designed identity delivers the message and the essence of the business it represents.
Identity is the expression of your company’s vision and intent. It’s our goal to express that vision and intent in a pure, efficient form. Through identity design, we can help your company express its goals and character consistently. Our process builds a framework for your business to find a cohesive voice, whether it’s expressed in a logo, business card, letterhead, advertisement, or signage.