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You’ve probably heard plenty of horror stories about security problems involving WordPress sites (such as this one and this one), and they may have gotten you worried. The truth is, we could all implement additional measures for securing our WordPress installs. Here are five things you can do today...

Ephyra Group is excited to officially unveil the new look of our virtual home! We invite you to explore our new features and learn more about our team and the wonderful clients we proudly serve. But before you dive off to scope things out, we...

Can I let you in on a secret? Typing two spaces after a period is totally, completely, utterly, and inarguably wrong. And yet people who use two spaces are everywhere, their ugly error crossing every social boundary of class, education, and taste.* You'd expect,...

What’s the hook? Simply join us in Harrisburg on October 2 for our “Branding Your Startup or Small Business” seminar! There is absolutely no cost to attend and in return you’ll receive invaluable business branding advice and lots of free goodies. Seriously, how could you...

This is a great example of how even small businesses can benefit from an internal alignment approach to branding. Without internal alignment, most any time and money spent on outward-bound marketing is wasted....

Step 1 of building a great brand: Create a great name! Here’s a great article outlining some do’s and don’ts when choosing a name for your business. “A good name has layers of meaning and association, evokes emotion and is easy to pronounce.”...

More news for the conversion junkies! Facebook yesterday announced that it's going to "reduce click-baiting headlines." That is, it's going to give less relevance to posts with headlines like "10 Money-Saving Ways...

This example of the Showtime series "Masters of Sex", shows that even big media companies can be duped with plagerism. Don't let it happen to you....