From Airbnb to Snapchat, companies are racing to create sleek, name-free logos that are still instantly recognizable. Sourced through Scoop.it from: www.wired.com With all the various environments your brand has to survive in these days, it might be time to shed the fat and get lean. Does...
Selling cheese isn’t exactly sexy, but that doesn’t mean you can’t create a powerful brand that connects with your customers. Just look at one Ephyra Group client, the York Valley Cheese Company who is on track to becoming a fierce competitor to a longstanding American...
What’s the hook? Simply join us in Harrisburg on October 2 for our “Branding Your Startup or Small Business” seminar! There is absolutely no cost to attend and in return you’ll receive invaluable business branding advice and lots of free goodies. Seriously, how could you...
This is a great example of how even small businesses can benefit from an internal alignment approach to branding. Without internal alignment, most any time and money spent on outward-bound marketing is wasted....
Step 1 of building a great brand: Create a great name! Here’s a great article outlining some do’s and don’ts when choosing a name for your business. “A good name has layers of meaning and association, evokes emotion and is easy to pronounce.”...
The psychology of color as it relates to persuasion is one of the most interesting -- and most controversial -- aspects of marketing. To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, we've reviewed a...