Poor snail mail. Once the darling of anyone trying to sell anything, it's now paired with the image of a garden grub hauling a sack of junk no one reads. Sourced through Scoop.it from: www.cpbj.com We've been saying it for a while now, direct mail can make...
Some apps are popular because they’re useful or solve a problem. Others are popular because they’re the Kardashians of apps: they’re famous for being famous. Everyone else is using them, or because they have a big budget and “growth hackers” on staff tasked with building...
You’ve probably heard plenty of horror stories about security problems involving WordPress sites (such as this one and this one), and they may have gotten you worried. The truth is, we could all implement additional measures for securing our WordPress installs. Here are five things you can do today...
Selling cheese isn’t exactly sexy, but that doesn’t mean you can’t create a powerful brand that connects with your customers. Just look at one Ephyra Group client, the York Valley Cheese Company who is on track to becoming a fierce competitor to a longstanding American...
Trend curator and marketing expert Rohit Bhargava stopped by Tech Cocktail's Startup Mixology DC book launch and talked about startup branding....