From Airbnb to Snapchat, companies are racing to create sleek, name-free logos that are still instantly recognizable. Sourced through Scoop.it from: www.wired.com With all the various environments your brand has to survive in these days, it might be time to shed the fat and get lean. Does...
Selling cheese isn’t exactly sexy, but that doesn’t mean you can’t create a powerful brand that connects with your customers. Just look at one Ephyra Group client, the York Valley Cheese Company who is on track to becoming a fierce competitor to a longstanding American...
This example of the Showtime series "Masters of Sex", shows that even big media companies can be duped with plagerism. Don't let it happen to you....
Airbnb unveiled their new logo recently with much controversy. Is this merely an oversight by the creators and those too close to the process to see how the new logo could be interpreted? Or is this genius internet/viral marketing as the inevitable memes and comparisons make...
I entered a contest to design the official logo for the Lancaster County chapter of the American Outlaws soccer supporters. After all the entries were submitted my scruffy Amish inspirited design was picked. I want to thank everyone who voted and especially Ashley C. for letting me...
