Ephyra Group | Marketing
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Marketing

Poor snail mail. Once the darling of anyone trying to sell anything, it's now paired with the image of a garden grub hauling a sack of junk no one reads. Sourced through Scoop.it from: www.cpbj.com We've been saying it for a while now, direct mail can make...

According to a recent report, 77 percent of marketing automation users use it in place of an email marketing tool. The reason is clear. Sourced through Scoop.it from: venturebeat.com Evolve or die …   The average email open rate is 22.87 percent and the average click-through rate is a...

The psychology of color as it relates to persuasion is one of the most interesting -- and most controversial -- aspects of marketing. To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, we've reviewed a...