How a Creative Agency and Piping a Cupcake Go Hand in Hand
In particular, a few weeks ago at the Harrisburg Regional Chamber & CREDC's Annual Business Expo, we answered: How to Pipe a Cupcake....
14 December, 2016
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Awful Website Navigation Mistakes You Should Avoid
The design of a website’s navigation can make or break an experience. By ensuring that the navigational structure is clear and easy-to-use, you encourage visitors to spend some time on a site and you help direct them to the content or features that are important...
30 July, 2015
Client Spotlight: Site Design for Content Worx Wins Gold at 2015 EXCEL Awards
When Content Worx, a firm who provides innovative publishing, design and marketing services to associations and non-profit organizations, was hired to create a new publication and matching website for their client, the US Green Building Council (USGBC), they knew exactly who to team up with...
19 June, 2015
Did Your Website Survive Google’s Mobilegeddon?
[vc_row][vc_column width="1/1"][vc_column_text]A few weeks ago Google unleashed its latest algorithm, nicknamed Mobilegeddon, that impacted a vast majority of websites. Here’s why. As of April 21, 2015, websites that are not mobile-friendly will lose their ranking in mobile searches, resulting in substantially less traffic. Like many past...
11 May, 2015
Myth #1: People read on the web – UX Myths
People only read word-by-word on the web when they are really interested in the content. They usually skim the pages looking for highlighted keywords, meaningful headings, short paragraphs and scannable lists. Since they’re in a hurry to find the very piece of information they’re looking for, they’ll...
13 April, 2015
Brand New: New Logo for The Glenlivet by SomeOne
Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration. Source: www.underconsideration.com For the scotch fans out there! The Glenlivet unveils a simple yet effective logo update that incorporates the iconic bridge that passes over the Livet river in the distillery's estate. The sketches...
10 April, 2015
Infographic: consumers more likely to deal with direct mail immediately compared to email
We’ve been doing research on this for awhile now, and direct mail is proving to be more effective than email marketing these days, especially with younger audiences (18-25). Where people can setup filters or easily delete marketing email, they can’t do the same with their...
24 August, 2014