11 May Did Your Website Survive Google’s Mobilegeddon?
A few weeks ago Google unleashed its latest algorithm, nicknamed Mobilegeddon, that impacted a vast majority of websites. Here’s why. As of April 21, 2015, websites that are not mobile-friendly will lose their ranking in mobile searches, resulting in substantially less traffic. Like many past algorithm updates, Google is doing this to deliver a better experience to its users.
If you’re unsure if this will affect your website? Ask yourself the following:
Is my website mobile friendly?
Google is making it simple to to measure how mobile-friendly your site’s infrastructure and content are by using Google’s Mobile Friendly Test Tool. This tool will provide a free assessment of whether your website is mobile-friendly, or not.
If you pass, it will look something like this…
If you fail, it will look something like this…
Do I have a responsive website?
Does your website adapt and respond to the device on which it is being presented? Responsive Design is the number one choice by Google for mobile optimization design patterns. Choosing responsive design is desirable because it only uses one URL for your site rather than a mobile URL plus a desktop URL.
Keep in mind that surviving Mobilegeddon is more than just having a responsive design. Here are a few other things to consider when viewing your site on a mobile device:
- Is the text readable without enlarging it?
- Do columns easily switch into rows on mobile devices
- Do layouts take full advantage of the available screen size or is there an awkwardness as the screen size shrinks
- Are links far enough apart to function seamlessly or will users accidentally select the wrong link?
Where is my website traffic originating?
If more than 10% of your web traffic is coming from mobile devices and tablets, then you should seriously consider updating and improving your visitors’ user experience, not just to survive Mobilegeddon, but to appeal to your customers.
Ephyra Group Only Produces Responsive Websites
Mobile usage surpassed desktop usage for the first time in 2014 and global mobile data usage increased 80% from 2013 to 2014 and is expected to continue to increase.
Taking note of this growing trend, in January 2014, our team made the conscious choice of only designing websites that are responsive for our clients on various platforms, including WordPress and Joomla.
If any of the three questions listed above left you concerned or confused about how your website will be impacted by Google’s Mobilegeddon, we are here to help! Contact us to take your first step towards a Mobile-First strategy that will not only help you keep the traffic you have, but reach a much larger and engaged customer base.