Ephyra Group | Email marketing evolution: 3 trends
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Email marketing evolution: 3 trends

Email marketing evolution: 3 trends

According to a recent report, 77 percent of marketing automation users use it in place of an email marketing tool. The reason is clear.

Sourced through Scoop.it from: venturebeat.com

Evolve or die …

 

The average email open rate is 22.87 percent and the average click-through rate is a mere 3.26 percent. That means roughly 97 percent of all marketing emails accomplish nothing.

 

For a brand to survive, it has to invest heavily in three email marketing trends that are proving to be effective.

 

  1. Segmentation
  2. Personalization
  3. Customization