28 Jul Email marketing evolution: 3 trends
According to a recent report, 77 percent of marketing automation users use it in place of an email marketing tool. The reason is clear.
Sourced through Scoop.it from: venturebeat.com
Evolve or die …
The average email open rate is 22.87 percent and the average click-through rate is a mere 3.26 percent. That means roughly 97 percent of all marketing emails accomplish nothing.
For a brand to survive, it has to invest heavily in three email marketing trends that are proving to be effective.