Ephyra Group | Infographic: consumers more likely to deal with direct mail immediately compared to email
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Infographic: consumers more likely to deal with direct mail immediately compared to email

Four-fifths (79 per cent) of consumers will act on direct mail immediately compared to only 45 per cent who say they deal with email...

Source: www.thedrum.com

We’ve been doing research on this for awhile now, and direct mail is proving to be more effective than email marketing these days, especially with younger audiences (18-25). Where people can setup filters or easily delete marketing email, they can’t do the same with their physical mail, and if this direct mail is personalized to them, the response rate is impressive. The real target is young people who have recently moved, they love mail!