23 Sep Strip Down Your Logo and Make Your Brand a Classic—Now!
From Airbnb to Snapchat, companies are racing to create sleek, name-free logos that are still instantly recognizable.
Sourced through Scoop.it from: www.wired.com
With all the various environments your brand has to survive in these days, it might be time to shed the fat and get lean. Does your logo hold up on the tiny screen of the Apple Watch? If not, it might be time to put your brand on a diet!