Ephyra Group | Take It From an Expert: Design Is More Important Than Ever
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Take It From an Expert: Design Is More Important Than Ever

John Maeda has delivered the data to prove it: Design is more integral to good business than ever before.

Source: www.wired.com

During SXSW, Maeda presented his inaugural Design in Tech Report. “I wanted to connect the worlds of design, technology, and business together, so that people wouldn’t see them as three different things.”

Since 2010, 27 companies founded by designers were acquired by bigger companies like Google, Facebook, Yahoo!, Adobe, Dropbox, and LinkedIn. Five (20%) of the top cumulative-funded VC-backed ventures that have raised capital since 2013 have designer co-founders. Last year, for the first time ever, six venture capital firms invited designers to join their teams.

Computers were once the province of enthusiasts and technologists, people who were more forgiving of these sorts of rough patches. Now, users expect things to work and to look good doing it.