05 Aug The Psychology of Color in Marketing and Branding
The psychology of color as it relates to persuasion is one of the most interesting -- and most controversial -- aspects of marketing. To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, we've reviewed a...
There are no clear-cut guidelines for choosing your brand’s colors, but context is an essential consideration.
It’s the feeling, mood, and image that your brand creates that factor into persuasion. Recognize that colors only come into play when they can be used to match a brand’s desired personality (i.e., the use of white to communicate Apple’s love of clean, simple design).
Without context, choosing one color over another doesn’t make much sense, and there is very little evidence to support that ‘orange’ will universally make people purchase a product more often than ‘silver’.